SUMMARY

One of the first clients I was able to work with during my time at Red Foundry was Andy Durham, founder of RacketStats. His goal was to bring successful and intricate tennis statistics systems, used by the world’s top players, to anyone with a smartphone. The app would enable coaches, parents, and players themselves to easily identify weaknesses and strengths, and develop strategies for comprehensive improvement in real-time directly from their device. Our team's challenge through the discovery and design phase was to take a complex process and create a streamlined design that was intuitive for the user.

The RacketStats mobile app is available on the App Store and Google Play Store. Below, you can find a summary of features and a selection of the final app designs.

  SOCIAL MEDIA & MARKETING

In addition to working with the client through the discovery and design process of the app, I was able to collaborate with him on setting up social media profiles, and creating a cohesive brand presence online that complemented the mobile app. I created illustration assets, regular social posts, and printed marketing materials.