Tagg Fashion

Website & Chrome Extension • UX & UI Design • Brand Development

  SUMMARY

The youngest client I've gotten to work with so far in my career was a highschool junior, who wanted to create a browser extension and website platform to track and manage shopping for clothes online. The idea was that when a user is shopping on any partner retailer's site, such as Nordstrom or Urban Outfitters, the extension will monitor items that they view or add to their cart, and then be able to recommend similar styles from other partner retailers. Myself and team members at Red Foundry collaborated closely with the client to design and build the website, as well as the extension interface, to be interactive and intuitive experiences for online shoppers.

The Tagg website has launched online here, and users can download the extension from the Chrome Web Store. Below, you can find a selection of the final website and extension designs.

  BRANDING WORKSHOP

In addition to designing the user experience and interface for Tagg, I was able to lead the client through a multi-step branding workshop to help us define the brand voice and its style, and create a logo that would embody it. I conducted several exercises, such as the Brand Deck, value mapping, and image explorations to gain an understanding of what the brand and style could represent, and what it should not. Below is a visual representation of the brand aesthetic, as well as the final logo.