Alefa Fitness

Challenge-Based Fitness App • UX & UI Design • Brand Design • Illustration

  INTRODUCTION

In December of 2020 I had the opportunity to work with an entrepreneur who had an idea for a fitness app that could partner local businesses with users to bring in customers with a challenge-based rewards system. My team and I were able to collaborate closely with the client to build and refine the feature list, organize an optimal user experience, and develop the brand and visual style for this new app.

  USER DEFINITION

After some initial conversations with the client, I put together a few different user personas and scenarios so that my team and I could understand the different perspectives and motivators of the different types of folks that might be using the app. I looked at both primary users of the app, as well as other potential secondary interactions — such as an employee of a brewery whose employer set up a challenge on the app to bring in customers with a reward, who will then manage the participants' reward redemption.

  CREATING THE FLOW

As we continued to work out requirements and app features, I was able to work on a few iterations of flow charts. This helped us understand the basic progression through the app, as well as where the different user types might have crossover and how it affects each user's flow.

Additionally, I created three different diagrams to help us understand the various challenge-reward options. When a host creates a challenge it can be set as miles-based (by walking, running, or biking), or step-based. Also, the host can decide between a singular winner, a specific number of winners (ie. the top three finishers), or all finishers of the challenge. With all of these different parameters, it was helpful to have a visual aid to understand the multiple options we needed to design for.

  BRAND DESIGN & ILLUSTRATION

As we continued through wireframes and into the final design phase of the project, I was able to work on a short branding workshop with the client to create a logo for the app. I presented a few different iterations to the client to show how the various logos would look across the app, in the app icon, and how the app icon is displayed in different scenarios.

Additionally, I was able to create illustrations for the app to be used on the welcome screens and message popups.

  FINAL DESIGNS

After development iterations and securing investment funds, the Alefa app has just recently launched on the app store.

You can find the Alefa Get Fit mobile app in the App Store and Google Play Store.